Client: Flipkart and Paypal
At the heart of my role was to create awareness, maintain sustainability, and harness media relations for Flipkart. As part of the Consumer Technology and Corporate focus, I collaborated across various business units, including Supply Chain, Grocery, Marketplace, eKart, Jeeves, and Technology. My responsibilities spanned a wide spectrum:
- Designing Campaigns: Crafting impactful campaigns that resonated with our audience.
- Spokesperson Interactions: Facilitating meaningful interactions with our spokespeople.
- Client Documents: Drafting releases, pitch notes, and briefing documents.
- Stakeholder Communication: Managing communication with media, stringers, and clients.
- Event Execution: Playing a pivotal role in client event planning and execution.
- Crisis Communication: Navigating challenges with agility and strategic thinking.
New Business Ventures
In addition to Flipkart, I had the opportunity to contribute to new business decks for clients such as Intuit, Netflix, and HUL. These ventures allowed me to explore fresh perspectives and apply my strategic acumen.
Skills and Tools
My toolkit includes:
- Campaign Management:
- Audio/Video Editing:
- Budgeting
- Strategy and Planning:
- Stringer Engagement:
- Pan India Media Outreach:
- Event Planning and Execution:
- Crisis Communication:
And behind the scenes:
- Talkwalker: Unleashing the power of data insights.
- Final Cut Pro: Shaping visual narratives.
- Audacity: Tuning audio perfection.
- MS Office, G-Suite, Photoshop: The tools that fuel my creativity.
Some of my work includes: