Advertising & Creativity – Foundation of New

Introduction

Advertising & creativity has changed since the time it had begun using traditional forms and methods. Also, it has been a foundation stone of new generations. It has also been noticing a dramatic change since it was first introduced. Many brands in the country have been innovating, which always has been a major step towards gaining new customers. Using the actual wooden blocks to now using advanced software for creating content, has bought in a huge revolution in the industry. Advertising and creativity have become new ways to survive in the world cutthroat competition.

Creativity has no end, no matter what the situation or how difficult that is. The digital world has given us many resources to learn, practice, and even excel using them. Anyone, using them can continue to excel in their fields, irrespective of the background. Since the time, opportunities in advertising have been introduced in already available courses, knowledge is being widely shared. Today, anyone with access to the internet can start learning the process with a click of a button, You have the Internet, then yes, you can be the next.

Foundation of Advertising

Have you ever thought of how advertising would have been in the earlier times even without computers? Wood got its importance in those times. The first use of Advertising gets back to the times of Egyptians. They used papyrus to print leaflets, posters, and flyers of mostly Lost & Found items.

While Others Such as Asian, African, and South American had methods of Wall Painting in order to advertise their products. Today, we talk about the scale, at that time from Papyrus to wall paintings were a bigger scale to reach. It is Since then, advertising has evolved and presently you can notice it very well how has your favorite brands advertising.

Thomas J Barrot, the chairman of pears Soap & the father of Modern Advertising in the 19th Century. Barrot used slogans in order to make pears sell.

Thomas J Barrot

Why is the Creativity a Foundation?

In order to sell the products for the companies, they often opt for highly reputed advertising agencies. Advertising agencies are often, the guiding partner of any company for reaching audiences. While attending one of the seminars, I experienced an example of how advertisers even under pressure get to evolve with creative dimensions, I along with other participants was given a situation that “Suppose You Have a Flood in Bombay, in this situation, how will you accept and work with an LED Company Clent to increase its presence” Losing the situation, the advertising company told us that they would literally use the Gateway of India and turn them up with LED Lights.

Creativity is the process involved in each and every step that we take, in-fact without even noticing our lives, we continue to innovate and practice works creatively. Be it a student or even a businessman, be it a house woman or even anyone. Sarcastically, Creativity is also being involved in the process of how people often create new fraud techniques in order to fool people.

Types of Advertising

Like any other form of study or even a discipline, advertising also has certain types involved in the process and which are as follows:

1. Print Advertising: Newspaper, magazines, & brochure advertisements, etc.
2. Broadcast Advertising: Television and radio advertisements.
3. Outdoor Advertising: Hoardings, banners, flags, wraps, etc.
4. Digital Advertising: Advertisements displayed over the internet and digital devices.

Types of Advertising is a subject every ad student is being taught about and so are the changing trends especially after Digital Advertising. From the time, Social Media has come in the market, widely available for everyone, major brands (now everyone) has shifted its focus on Social Media advertising considering how cost-effective that is. Advertising & Creativity – are truly the foundation of newer generations.

Changing Trends In Social Media Advertising, Guide to Foundation

Social Media Advertising has seen very many advancements not only in terms of the user interface but also in increased interactivity. Evolving Social Media Ads has included many forms such as

Advertising got even more interesting after the Digital Marketing & Online Ads started to change the landscape of how not only bigger brands but the biggest ones also have shifted the move to online platforms.

Examples of Laying Greatest Foundations of Creativity

It was the TV Advertising which was limited for Niche audience brands like Porche, has also started to advertise on Social Media but it was not the case in terms of the TV or traditional methods of advertising. Also, the creativity which was nit possible on Television has taken place on Social Media Platforms. We all know, those creative ways to advertise becomes possible only when there are 2-way communication and regular feedback from the customers or possible customers.

We, all have noticed how Zomato, is know for its creativity in selling its products. Be it any form of Advertising, Zomato does it all. Few Examples are:

Many more examples can be seen here, you all must remember the famous delivery boy which got viral because and it was covered in almost all the media, even bigger brands continue to use the image to convey their messages. If you do not remember, I am talking about,

Just give it a thought, that was it on TV, would this have created the same amount of impact as Social Media? – your answer is just like the opposite of “Yes”. Trends have changed so much so that companies now spend lakhs of Money on different formats of Social Media advertising.

Advertising & Creativity – are truly the foundation of newer generations as they have a lot to see & learn from the given examples of Human Appeals or other appeals in Advertising.

Tools & Methods: Reshaped Advertising & Syndication

With the power of More Scheduling Tools Like Buffer, Social Media Advertising has taken a new shift when it comes to the syndication of content. While TV Agencies charge a hefty amount of money, on the other hand, companies like Buffer do syndication for free. Like I mentioned about some tools which make anyone with a sense, generate assets for his or her company, one of them is Canva

Other social media platforms have been proven good for syndication too. YouTube & Vimeo always tops the charts when it comes to videos. The advertising Scenario has reshaped since social media has entered. In this article, we learned about how is advertising effective in the present world, and how it is a foundation stone for newer generations.

Advertising News & Platforms

These are just 2 platforms mentioned, advertising news and trends can be followed using many other websites as well. Below is the video of some of the greatest advertising that has created history. Click here to provide your valuable feedback, Yes! Advertising & Creativity are the Foundation of Newer generations.

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